Azelia Hair Serum, 60ml

A branded hair-growth complex targeting follicle stem cells. It is claimed to stimulate the outer-root-sheath stem cells and reactivate the growth phase while reducing inflammation, encouraging denser regrowth and less shedding.

A branded organic pea-sprout extract for hair. It is claimed to reactivate signalling molecules in the dermal papilla that stimulate the hair follicle, encouraging the growth (anagen) phase, reducing shedding, and supporting denser, thicker-looking hair with regular use.

Anagain™ is a plant-derived cosmetic active ingredient commonly used in hair-care and scalp formulations to support the appearance of stronger, healthier-looking hair. It is derived from organic pea sprouts (Pisum sativum) and is rich in bioactive compounds that are intended to support the hair growth cycle. Anagain is primarily positioned as a hair-growth-supporting ingredient that works by targeting the hair follicle environment and helping promote the transition of hair follicles toward the anagen, or active growth, phase. It is commonly incorporated into hair serums, tonics, lotions, and scalp treatments designed for concerns such as hair thinning, reduced hair density, and weakened-looking hair. Formulations containing Anagain may help improve the appearance of hair density and support healthier-looking strands when used consistently as part of a regular hair-care routine. As a cosmetic ingredient, Anagain is generally used in combination with other hair-care actives such as peptides, botanical extracts, vitamins, amino acids, or conditioning agents to create comprehensive scalp and hair formulations. Its plant-based origin also makes it suitable for brands looking to develop modern cosmetic products featuring naturally derived active ingredients. The performance of any Anagain-containing product depends on the concentration, formulation, application method, and regularity of use. It should be considered a cosmetic hair-care ingredient rather than a medicine or guaranteed treatment for hair-loss conditions.

Biotin (Vitamin B7) supports the production of keratin, the key structural protein in hair, skin, and nails. It aids the metabolism of fats, proteins, and carbohydrates that feed follicle and skin cells, helping strengthen hair strands, reduce breakage, promote healthy growth, and support nail firmness and skin resilience. Commonly used in hair-fall and nutraceutical formulas to counter deficiency-related thinning.

D-Panthenol (Pro-Vitamin B5) is a humectant that draws in and holds moisture, deeply hydrating skin and hair. It soothes irritation and redness, supports barrier repair and wound healing, and softens and smooths the surface. In hair it improves elasticity, adds shine, and reduces breakage — leaving skin calmer and hair healthier and more manageable.

A fat-soluble antioxidant that protects skin from free-radical and UV damage, moisturises and conditions, supports the barrier, and helps wound healing. It also protects a product's oils from oxidation, and works synergistically with vitamin C.

Zinc regulates oil production and calms inflammation, making it valuable for acne-prone skin. It has antibacterial and antioxidant properties, supports wound healing and skin repair, and helps strengthen the skin barrier—promoting clearer, calmer, more resilient skin.

An antioxidant-rich botanical (high in polyphenols/EGCG). It neutralises free radicals, calms inflammation and redness, helps control excess oil, and offers soothing, protective benefits for stressed or acne-prone skin.

Red Onion Extract is a botanical ingredient derived from red onions and is valued for its naturally occurring sulfur compounds, flavonoids, antioxidants, and other plant-based nutrients. It is commonly used in hair and scalp care formulations because of its conditioning and antioxidant properties. Red onion extract may help support a healthy scalp environment, maintain scalp nourishment, and improve the overall appearance and feel of hair. Its naturally occurring compounds can help protect hair and scalp from oxidative stress caused by environmental factors. In cosmetic formulations, red onion extract is also used to support smoother, healthier-looking hair and may help improve the appearance of dry, dull, or weakened strands. The extract is generally incorporated into hair serums, oils, shampoos, conditioners, and scalp treatments. Its antioxidant properties make it a popular choice in formulations designed for routine scalp and hair care. When used as part of a well-formulated hair-care routine, red onion extract can contribute to maintaining moisturised, conditioned, and visibly healthier-looking hair. The benefits and performance of red onion extract can vary depending on its concentration, extraction method, formulation, and the other ingredients used alongside it.

Keratin is a naturally occurring structural protein that forms an important part of the hair, skin, and nails. In hair care, keratin is valued for its conditioning and strengthening properties because it can help improve the appearance, smoothness, and manageability of the hair. Hair is primarily composed of keratin, and exposure to heat styling, colouring, chemical treatments, pollution, and environmental factors can affect the hair’s surface and overall appearance. Keratin-based hair care products are designed to help condition the hair, reduce the appearance of roughness and frizz, and support a smoother, shinier look. Hydrolyzed keratin, a commonly used form in cosmetic formulations, consists of smaller protein fragments that can interact with the hair fibre and provide a conditioning effect. It may help improve the feel of dry or damaged-looking hair, enhance softness, reduce tangling, and make hair easier to comb and style. Keratin is commonly found in shampoos, conditioners, hair masks, serums, leave-in treatments, and other hair care formulations. Regular use of suitable keratin-enriched products can help maintain a polished appearance and improve the overall feel of the hair. However, keratin-based cosmetic products do not permanently repair structural damage or replace the keratin naturally present inside the hair. For best results, keratin products can be incorporated into a balanced hair care routine along with gentle cleansing, adequate conditioning, and protection from excessive heat and chemical treatments.