Azelia I-VitC Plus Ultra Whitening Serum, 30ml

A potent antioxidant and brightening active. It neutralises free radicals, boosts collagen synthesis to firm skin and soften lines, inhibits melanin to fade dark spots and even tone, and enhances UV defence. Pure ascorbic acid is the most active but least stable form.

Niacinamide (Vitamin B3) strengthens the skin barrier by boosting ceramides, locks in moisture, and regulates oil. It visibly minimises pores, fades dark spots and uneven tone, calms redness, and offers antioxidant, anti-ageing protection—suiting nearly all skin types.

A plant-derived antioxidant that neutralises free radicals from UV and pollution. It notably stabilises and boosts vitamins C and E, strengthening a formula's antioxidant defence and protecting skin from environmental and photo-ageing damage.

A fat-soluble antioxidant that protects skin from free-radical and UV damage, moisturises and conditions, supports the barrier, and helps wound healing. It also protects a product's oils from oxidation, and works synergistically with vitamin C.

A powerful humectant that can hold many times its weight in water. It draws and binds moisture into the skin, plumping and hydrating, smoothing fine lines from dehydration, and leaving skin supple and dewy.

A water-soluble derivative of azelaic acid. It brightens and evens tone by reducing melanin, regulates oil, hydrates, and soothes, offering azelaic acid's benefits in a gentler, more elegant form.

Bisabolol is a naturally derived cosmetic ingredient best known for its soothing and skin-conditioning properties. It is commonly obtained from German chamomile (Matricaria chamomilla) or produced synthetically for use in skincare and personal-care formulations. Bisabolol is valued for helping calm the appearance of irritated or sensitive skin and supporting a comfortable, balanced skin feel. It is often included in products designed for sensitive, dry, or stressed skin because of its gentle, skin-soothing characteristics. Bisabolol also has antioxidant properties, which can help protect the skin from oxidative stress caused by environmental factors. In cosmetic formulations, it may contribute to improving the overall feel and appearance of the skin while helping reduce the look of redness and discomfort. It is frequently found in moisturisers, facial serums, cleansers, after-sun products, creams, lotions, and other soothing skincare products. Bisabolol is generally used in relatively low concentrations and is compatible with a wide range of cosmetic ingredients. Its lightweight nature makes it suitable for both leave-on and rinse-off formulations. When used as directed in a properly formulated cosmetic product, Bisabolol is generally considered a well-tolerated ingredient. However, individuals with known sensitivities to chamomile or related botanical ingredients should review the complete ingredient list and perform a patch test before use. Overall, Bisabolol is a popular multifunctional cosmetic ingredient that helps provide a soothing, conditioning, and antioxidant-focused benefit to modern skincare formulations.

Peptides & Apple Stem Cell Extract are popular cosmetic skincare ingredients valued for supporting a smoother, firmer, and more youthful-looking appearance. Peptides are short chains of amino acids that can help support the skin’s natural processes and improve the appearance of firmness, elasticity, fine lines, and overall skin texture. They are commonly used in anti-ageing skincare formulations because they help maintain a healthy-looking skin barrier and promote a more refined, supple appearance. Apple Stem Cell Extract, typically derived from the stem cells of a rare Swiss apple variety (Malus domestica), is a botanical cosmetic ingredient rich in plant-derived compounds and antioxidants. It is used in skincare formulations to help protect the skin from environmental stressors while supporting a fresh, revitalized, and youthful-looking complexion. When combined, Peptides and Apple Stem Cell Extract can complement each other by providing a multifunctional skincare approach focused on hydration, skin conditioning, firmness, smoothness, and visible signs of ageing. These ingredients are commonly incorporated into serums, creams, moisturizers, and other advanced skincare products designed for daily use. Their benefits are primarily cosmetic and depend on the concentration, formulation, and overall ingredient combination of the finished product.